Tuesday, May 31
| Time | Session |
|---|---|
4:00 PM - 7:00 PM | The Registration Soiree proved to be a big hit last year. Get your badge early and make every moment count. Toast the beginning of the conference and enjoy drinks and hors d'oeuvres as your peers across the industry join you in avoiding the Day 1...
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Wednesday, June 1
| Time | Session |
|---|---|
7:30 AM | |
8:30 AM - 10:00 AM | |
10:00 AM - 11:00 AM |
Keynote Address: Mobile Computing - The Next Great Frontier
General Session
Elizabeth Ballroom
Dr. Paul Jacobs' opening keynote on the first day of Uplinq will focus on the continuing evolution of mobile and the expanding opportunities for developers to take the mobile experience to new levels. In addition, Dr. Jacobs will share... Paul Jacobs, Qualcomm Incorporated |
11:00 AM - 12:00 PM |
Fireside Chat: Conversation with HP's Jon Rubinstein
General Session
Elizabeth Ballroom
Come hear HP's Jon Rubinstein discuss the company's mobility strategy, its new lineup of webOS-based smartphones and its TouchPad tablet. Jon Rubinstein , HP |
12:00 PM - 1:15 PM | |
12:00 PM - 5:00 PM | |
12:00 PM - 7:00 PM | |
1:00 PM - 5:00 PM | |
1:15 PM - 2:15 PM |
Is HTML5 the Future of Smartphone Apps?: A Conversation About Web Technologies
Super Session
Manchester A/F
Is HTML5 the future of mobile apps? Can web apps ever perform on par with native apps? What do the advances in browser-based experiences bode for mobile operating systems? How can hardware matter in such an abstracted environment? Join Ben Wood,... Rob Chandhok, Qualcomm Ben Wood, CCS Insight |
2:15 PM - 2:30 PM | |
2:30 PM - 3:20 PM |
Leveraging the Snapdragon™ 8660 MDP for App Development
Technical Lecture
Elizabeth F
The Snapdragon MDP 8660 is a powerful development tool offering the latest generation of Qualcomm’s Snapdragon chipset. Come learn more about the MDP and how to leverage this powerful platform for Android application development. Leon Farasati, Qualcomm |
Open Source: An Introduction to the AllJoyn™ Project
Technical Lecture
Manchester G
AllJoyn is a peer-to-peer technology that enables ad hoc, proximity-based, device-to-device communication without the use of an intermediary server. This session covers the concepts and operations of this open source project. Greg Burns, Qualcomm Innovation Center, Inc. | |
Developing Rich Web Apps for Smartphones
Technical Lecture
Manchester I
Most mobile app developers today choose the native app route for performance and feature reasons. However with most apps, taking advantage of a connection to the internet, using the language of web, HTML, JavaScript and XML for future... Sy Choudhury, Qualcomm | |
Developing Phone Applications for Windows® Phone 7 Using Silverlight
Technical Lecture
Randle B
In this session we will walk you through the process of building your own Windows Phone 7 application from scratch. How you can take a simple idea for a program and build the user interface, followed by the program behaviors that sit behind it.... Daniel Egan, Microsoft | |
Amazon Appstore for Android: Exposure & Monetization
Business Lecture
Manchester H
As a developer you have many opportunities to get exposure for your apps. Where does the Amazon Appstore for Android fit in here? How do developers who submit their apps to the Amazon Appstore get discovered and get exposure? During this lecture... Aaron Rubenson, Amazon.com | |
Exploring Different Business Models on the Road to Revenues: Case Studies of In-App Purchases with Brew
Business Panel
Randle D
In-app purchases are quickly becoming an attractive way to monetize smartphone games and applications. But with so many different ways to use In-App Purchases, how do you decide the right way to price your content? And can the same... Nichelle Frazier, Verizon Wireless David Danon, Sonic Boom Josh Hartwell, GOSUB 60, Inc. Jason Loia, Digital Chocolate | |
Developing Next-Gen 3D Games on Snapdragon 8660 Devices
Technical Lecture
Randle E
Learn what Qualcomm’s latest Snapdragon chipset has to offer to game developers. Get the inside story on the new dual-core Snapdragon 8660 chipset from leading game developer Southend Interactive. Southend Interactive will show you how they...
Manish Sirdeshmukh, Qualcomm Fredrik Erlandsson, SouthEnd Interactive Magnus Jensen, SouthEnd Interactive Mikael Dahlstrom, SouthEnd Interactive | |
3:30 PM - 3:55 PM | |
3:30 PM - 4:20 PM |
Success Stories: AllJoyn Expands the Value of Social Apps & Games
Technical Lecture
Manchester G
Learn how companies are enhancing their apps and bringing new user experiences to life using AllJoyn peer-to-peer technology. NearVerse will share how they’ve used AllJoyn technology to extend the functionality of their LoKast app, an... |
Stereoscopic 3D Video & Imaging Support on Snapdragon
Technical Lecture
Elizabeth F
Qualcomm is leading the way to enable partners for stereoscopic 3D (S3D) support on smartphones and tablets. Developers will have the opportunity to add value to their applications by supporting S3D for their still images, video and UIs by... Paul Torres, Qualcomm Tim Yates, Qualcomm | |
Optimizing Apps for Power & Network Efficiency Using the Snapdragon MDP
Technical Lecture
Randle B
Android offers app developers a tremendous opportunity to create compelling user experiences. However, developers are also free to create apps that negatively impact phone battery life. Fortunately, Trepn Profiler on the Snapdragon MDP allows...
Gajinder Singh Vij, Qualcomm | |
How the Other Half Apps: the Business Case for Feature Phones
Business Lecture
Randle D
All the current buzz in the mobile industry is around smartphones. But this does not mean developers should not continue to also target feature phones, especially since feature phones still represent the lion's share of the unit volume. In this...
Thomas Ellsworth, GoTV Networks Jay Imus, comScore | |
Making Apps More Relevant with Location
Business Panel
Manchester H
Three quarters of all mobile subscribers have a GPS-enabled phone. Use of local content grew more than 40 percent last year alone and all indicators suggest that, due to the growth of smartphone usage, the use of local content will continue to... Bob Rennard, TeleNav, Inc Larry Fox, Trimble Outdoors Maarten Noyons, Playground Maker Michael Rubin, AT&T Interactive Brian Salisbury, TeleCommunication Systems, Inc. | |
Developing with Qualcomm's Augmented Reality Platform
Technical Lecture
Randle E
In this session, you will learn about Qualcomm's mobile augmented reality (AR) platform and the types of exciting experiences that it enables. See examples of mobile AR games and applications, and learn about the development process and... Roy Ashok, Qualcomm Dan Treble, Defiant Development | |
Developing GPU-Accelerated Games and Apps for Android Devices Using Adobe® Flash® and AIR®
Technical Lecture
Manchester I
Discover the benefits of using Adobe Flash and AIR for developing games on Android devices. Learn how to take full advantage of GPU acceleration on Snapdragon smartphones and tablets to create exciting and dynamic games with fantastic performance... Lee Brimelow , Adobe | |
4:00 PM - 4:25 PM | |
4:30 PM - 5:20 PM |
OpenSL Audio Programming for Android
Technical Lecture
Manchester H
Primarily geared towards developers in the mobile and gaming industries, OpenSL ES is an audio framework and sound libraries for 2D and 3D audio that provides access to features such as 3D positional audio and other effects. Qualcomm’s... Andrew Kostic, Qualcomm Jefferson Hobbs, SRS Labs |
Why Mobile Matters to Consumer Brands: the Brand's Perspective
Business Lecture
Randle A
Join us for a presentation from Exicon, Ltd., a global digital/mobile advertising and branding agency as they discuss the importance of reaching the largest segment of mobile phone users – consumers in the sub-smartphone segment. Topics covered...
Stefan Rust, Exicon | |
Comparing Development for Android and Brew
Technical Lecture
Randle D
There are multiple ways to approach porting. This lecture describes the differences in Brew and Android and why some development techniques are best suited for each platform. We will also explore differences in market, tools, devices, development...
Richard Smith, OpenPath Products | |
LLVM: An Emerging Toolchain
Technical Lecture
Manchester G
LLVM is rapidly becoming important for application developers -- it is being rolled out this year in Renderscript as part of Android Honeycomb and will be more broadly used in 2012 in other programming environments. LLVM opens up new flexibility... David Kipping, Qualcomm | |
Bringing HTML5 & WAC Opportunities to Mass Market Devices
Technical Panel
Manchester I
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Stereoscopic 3D UIs on Snapdragon-based Android Devices
Technical Lecture
Elizabeth F
Stereoscopic 3D UI technology will profoundly change the way consumers interact with content on their phones. This session will cover the Kanzi UI solution, a technology that enables rapid, easy creation and deployment of stereoscopic 3D UIs on... Ville-Veikko Helppi, Rightware | |
Windows Phone 7 Game Development with XNA
Technical Lecture
Randle B
This session will cover the development of a 2D game for the Windows Phone using XNA. The session will touch on how to make a game work without a keyboard, mouse, or gamepad by using the accelerometer and touch screen. It will also cover some best...
Kenny Spade, Microsoft | |
5:30 PM - 7:00 PM | Held in Uplinq’s social hub, the Mobile Innovations Showcase, the Welcome Reception offers fabulous food and drink as you network with friends and associates and make new business connections after the first full day of the conference.
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Thursday, June 2
| Time | Session |
|---|---|
7:30 AM | |
8:00 AM - 9:30 AM | |
9:30 AM - 10:15 AM | |
10:15 AM - 11:00 AM |
Keynote Address: The Future of the Mobile Ecosystem
Elizabeth Ballroom
The world of mobility has shifted from a device battle to a war of ecosystems. Nokia President and CEO Stephen Elop will discuss how the mobility industry is addressing the new competitive battleground, and the opportunities this new environment...
Stephen Elop, Nokia |
11:00 AM - 11:15 AM | |
11:15 AM - 12:15 PM |
What Your Apps Can Do When You Target Snapdragon
Super Session
Manchester A/F
The most dramatic illustration of the fact that mobile has fully emerged as the absolute center of what high tech has to offer today’s consumer is what today’s smartphones and tablets can do with graphics and multimedia. The heart of... Raj Talluri, Qualcomm |
12:15 PM - 2:00 PM | |
12:15 PM - 5:00 PM | |
12:30 PM - 5:00 PM | |
1:00 PM - 5:00 PM | |
2:00 PM - 2:50 PM |
Developing GPU-Accelerated Games and Apps for Android Devices Using Adobe Flash and AIR
Technical Lecture
Randle B
Discover the benefits of using Adobe Flash and AIR for developing games on Android devices. Learn how to take full advantage of GPU acceleration on Snapdragon smartphones and tablets to create exciting and dynamic games with fantastic performance... Lee Brimelow , Adobe |
Composition with Snapdragon
Technical Lecture
Manchester H
Qualcomm's Adreno GPU provides hardware composition functionalities that allow hardware, middleware and graphics apps to be implemented with an efficient compositional architecture. This session will provide you an overview of high-level OS... Zack Zhou, Qualcomm | |
Go to Market with Verizon
Business Lecture
Randle A
Verizon will pitch you on its Brew commercial channel, why it is good business and how to submit your Brew app. Kristi Crum, Verizon Wireless | |
Sprint Gets Rugged℠ Workshop: Developing for the New CDMA Platform (Part 1)
Technical Lecture
Manchester I
Join us in this two-part session to hear and participate in how to get your iDEN applications ruggedized! Sprint and Qualcomm will take you on a journey through the future of push-to-talk, Sprint network roadmap and new Sprint Direct Connect... Shane Dewing, Qualcomm Mark Lindner, Qualcomm Greg Najjar, Sprint Uday Patel, Sprint Nextel Ryan Wick, Sprint | |
Monetizing Mobile Games
Business Panel
Manchester G
Participate in an open discussion with key players in the mobile gaming industry as they provide valuable insights into how to make money on games for Sony Ericsson’s groundbreaking gaming smartphone, the Xperia PLAY. Enter a meeting... Alex Caccia, Ideaworks Labs Baudouin Corman, Gameloft Sheana Hogan, Sony Ericsson Silicon Valley Markus Kassulke, HandyGames™ Linda Lemieux, VMC | |
The Skifta Experience
Technical Lecture
Randle E
Join the Skifta team from Qualcomm Labs for a deep dive into their unique app-based media-shifting service for Android. You'll get a substantive overview and hands-on demo of the platform, as well as a walkthrough of the platform's... Gary Brotman, Qualcomm Brian Dunphy, Qualcomm | |
Creating Custom Drivers for the APQ8060 Dragonboard™
Randle D
The soon-to-be-released APQ8060 Dragonboard is ideal for providing developers early access to the Qualcomm APQ8060 chipset. The open board is an easy-to-use platform for application development, testing and optimization. Supported and distributed...
Michael Chalupa, BSQUARE | |
3:00 PM - 3:25 PM | |
3:00 PM - 3:50 PM |
Gobi™ SDK: Developing Code to Connect, Locate & Manage 3G/4G Data Devices
Technical Lecture
Randle D
The Gobi SDK provides support for the broadest range of 3G/4G modules in the industry. This session will educate you on how you can write once and reuse code across multiple platforms (tablets, notebooks and machine-to-machine devices) spanning... Monte Giles, Qualcomm |
Machine to Machine: App Development for Non-Phone Connected Devices
Technical Panel
Randle B
Driven by innovative applications in the automotive, energy and healthcare sectors, machine-to-machine (M2M) communications is a market experiencing dramatic growth around the world. Mobile network operators, equipment manufacturers and service... | |
How to Engineer “Fast” into Smartphone Apps
Technical Lecture
Manchester H
With the proliferation of smartphone applications across a wide variety of handsets and tablets, developers are often forced to contend with the speed and performance differences that exist between various chipsets and components used by device... | |
Qualcomm's DSP Access Program
Technical Lecture
Randle E
Get ready for programming on a Qualcomm digital signal processor (DSP), enabling your multimedia features for a large mobile handset market. For the first time Qualcomm is opening up a new programmable processor that software developers can use... Kuntal Sampat, Qualcomm | |
Developing Snapdragon-Powered Games for the Xperia™ PLAY
Technical Lecture
Manchester G
This breakout session introduces the Xperia™ PLAY and its use of Qualcomm’s 1 GHz Snapdragon mobile chipset. Next, get instructions on how to unlock the boot loader. Sony Ericsson will also explain the Games Recommender widget on the Xperia™ PLAY...
Anupam Nath, Sony Ericsson Kim Ahlstrom, Sony Ericsson | |
Sprint Gets Rugged Workshop: Developing for the New CDMA Platform (Part 2)
Technical Lecture
Manchester I
Join us in this two-part session to hear and participate in how to get your iDEN applications ruggedized! Sprint and Qualcomm will take you on a journey through the future of push-to-talk, Sprint network roadmap and new Sprint Direct Connect... Shane Dewing, Qualcomm Mark Lindner, Qualcomm Greg Najjar, Sprint Uday Patel, Sprint Nextel Ryan Wick, Sprint | |
3:30 PM - 3:55 PM | |
4:00 PM - 4:50 PM |
WiPower™ Technology: Enabling Universal Wireless Power
Technical Lecture
Manchester H
Ubiquitous wireless charging must be effortless for the user if it is to succeed in the market. Current offerings require careful device-charger alignment, limiting industrial design. Qualcomm's WiPower technology offers the design... John Boodhansingh, Qualcomm |
Developing Rich Web Apps for Smartphones
Technical Lecture
Manchester I
Most mobile app developers today choose the native app route for performance and feature reasons. However with most apps, taking advantage of a connection to the internet, using the language of web, HTML, JavaScript and XML for future... Sy Choudhury, Qualcomm | |
A Window of Opportunity for the Next Generation of Wireless Health Apps
Business Panel
Randle B
Today’s advanced wireless devices, applications and services have begun to capture the imagination of the public, and the benefits of “always on, always with you” connectivity are becoming increasingly apparent to medical... Lisa Suennen, Psilos Group Ron Gutman, HealthTap Donald Jones, Qualcomm Åsa Nordgren, Great Connection Inc. Artem Petakov, WorkSmart Labs Marion Zabinski Handler, Myca Health | |
The Evolution & Latest Challenges of Mobile Multimedia Technology
Technical Lecture
Manchester G
The mobile multimedia market keeps demanding more and more efficient video compression and advanced 3D coding technology. The need for adaptive bit-rate streaming for a seamless user experience is already significant. This session will cover the... | |
Converged Communications: Ride the Coming Wave
Technical Lecture
Randle D
With mobile devices getting smarter, IP communications services are rapidly blurring the old lines between voice, messaging, video and even location-bases services. Learn how operators will successfully navigate this sea change, and how... Mark Jacobstein, Qualcomm Innovation Center, Inc. | |
5:00 PM - 7:00 PM | |
7:00 PM - 12:00 AM |
Gaslamp Quarter
Work hard, play hard. The legendary block party has eight fabulous restaurants, strolling performer Lucent Dossier, music from Antonia Bennett and the Dueling Pianos, DJs, dancing, hand-rolled cigars and terribly decadent desserts. Plus a surprise...
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Video recordings and presentation downloads for most sessions are now available. Select from the keynotes, super sessions and breakout sessions below.
